Portugal is a country of exceptional festivals, ranging across vastly different scales and aesthetics. Some of them, due to their meticulous curation and avant-garde mission, have become benchmarks on the national and international scene, thanks to their ability to anticipate trends and serve as showcases for what later becomes established in larger festivals. This taste making requires considerable study and sensitivity. Let's try to understand how to develop this competence and implement programming strategies that drive results and build a reputation.