What is audiobranding? In this case, it can be described as the strategic management of an artist's or band's sonic identity, using sound, music, and voice to create an emotional connection and strengthen the relationship with the audience. To better understand the potential of this sensory marketing, we will have two experts – Fadi Nasr and Paz Palacios Rosa – who will address this field of exploration, starting with its concept and concrete applications in musical repertoire.